Privacy Policy

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This privacy notice tells you what to expect us to do with your personal information.

• Contact details
• What information we collect, use, and why
• Lawful bases and data protection rights
• Where we get personal information from
• How long we keep information
• How to complain

Support@bloom-skin.co.uk

We collect or use the following information to provide services and goods, including delivery:

• Names and contact details
• Addresses
• Purchase or account history
• Information relating to compliments or complaints

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are in brief set out below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

• Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. You can read more about this right here.
• Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. You can read more about this right here.
• Your right to erasure - You have the right to ask us to delete your personal information. You can read more about this right here.
• Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. You can read more about this right here.
• Your right to object to processing - You have the right to object to the processing of your personal data. You can read more about this right here.
• Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. You can read more about this right here.
• Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. You can read more about this right here.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for collecting or using personal information to provide services and goods are:

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

• Directly from you

1. Customer Data

• Personal Information (e.g., Name, Email, Phone)
  
  • Retention Period: 5 years after the last purchase or interaction.
  • Action: Archive after 5 years; delete after 7 years.
  • Rationale: Ensures compliance with GDPR and other data protection laws (such as the California Consumer Privacy Act).

• Shipping & Billing Address Information
  
  • Retention Period: 5 years after the last order.
  • Action: Archive after 5 years; delete after 7 years.
  • Rationale: Important for warranty or product returns and tax purposes.

2. Order History

• Order Details (Product, Date, Amount, etc.)
  
  • Retention Period: 7 years.
  • Action: Archive after 7 years.
  • Rationale: Required for tax reporting and legal purposes.

• Transaction Records
  
  • Retention Period: 7 years.
  • Action: Archive after 7 years; delete after 10 years.
  • Rationale: Financial auditing, tax reporting, and regulatory requirements.

3. User Activity Data (e.g., Browsing, Clickstream Data, and Preferences)

• User Behavior/Activity Logs

• Retention Period: 1 year after the last interaction.
• Action: Archive after 1 year; delete after 2 years.
• Rationale: Allows businesses to analyze customer trends without holding data indefinitely.

4. Cart Data

• Abandoned Cart Data (including products, amount, time)

• Retention Period: 30 days from the last cart interaction.
• Action: Delete after 30 days.
• Rationale: Useful for retargeting, but no longer relevant once the period expires.

5. Marketing Data (e.g., Email Campaigns, Customer Segments)

• Email Marketing Lists & Campaign Responses

• Retention Period: 2 years after the last campaign or customer interaction.
• Action: Archive or delete after 2 years.
• Rationale: To keep marketing data fresh and relevant. If a customer opts out or hasn’t interacted for over 2 years, they should be removed from the list.

6. Product Information and Reviews

• Product Listings (Images, Descriptions, Specifications)
  
  • Retention Period: Indefinite, unless the product is discontinued.
  • Action: Archive/discard obsolete products after 3 years of no sales.
  • Rationale: Product data can be useful for historical sales or marketing materials.

• Customer Reviews and Ratings
  
  • Retention Period: Indefinite.
  • Action: Retain unless the product is removed from sale.
  • Rationale: Retain for authenticity and to maintain trust in product feedback.

7. Payment Information

• Credit Card or Payment Method Details (if stored)

• Retention Period: As long as the customer is active, or 6 months after the last transaction.
• Action: Delete after 6 months from the last transaction.
• Rationale: Compliance with PCI DSS and minimizing unnecessary storage of sensitive data.

8. Compliance and Legal Data

• Audit Logs (Admin activities, security-related events, etc.)

• Retention Period: 3 years.
• Action: Archive after 3 years; delete after 5 years.
• Rationale: Compliance with security regulations (e.g., GDPR, SOC 2).

9. Refund and Return Data

• Refund Requests and Returns Data

• Retention Period: 3 years.
• Action: Archive after 3 years; delete after 5 years.
• Rationale: Legal requirements for refunds and consumer protection.

10. User-Generated Content (e.g., Comments, Forum Posts)

• Customer Reviews/Comments on Products

• Retention Period: Indefinite, unless the content violates terms of service.
• Action: Retain unless flagged for deletion.
• Rationale: Helpful for building trust with new customers.

1. Data Archiving: Archiving means moving the data to a less accessible storage for long-term retention but ensuring it can be retrieved if needed. Archived data should be encrypted and protected.
2. Data Deletion: Deletion should involve ensuring that data is irrecoverable and complies with relevant data protection laws.
3. Compliance: Ensure that the retention schedule complies with GDPR, CCPA, PCI DSS, or any other applicable laws. If required by law, allow users to request the deletion of their data.
4. Customer Consent: Ensure that consent is gathered when necessary, especially for marketing purposes.

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address:           

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint

30 January 2025